| Title | Consumer behavior : perilaku konsumen dan strategi pemasaran |
| Collection Location | Perpustakaan Pusat |
| Edition | Ed.4, cet.1 |
| Call Number | 658.834 3 Pet cI |
| ISBN/ISSN | 979-411-735-8 |
| Author(s) | J. Paul Peter; Jerry C. Olson; alih bahasa Damos Sihombing |
| Subject(s) | KONSUMEN |
| Classification | 658.834 3 |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | Erlangga |
| Publishing Year | 1999 |
| Publishing Place | jakarta |
| Collation | V.1, xvi, 323 p. : ill.; 25 cm. |
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