| Title | Advertising and Promotion : An Integrated Marketing Commonication perpective |
| Collection Location | Perpustakaan Pusat |
| Edition | 5rd. ed. |
| Call Number | 659.1 Bel a |
| ISBN/ISSN | 0-07-231445-1 |
| Author(s) | George E. Belch & Michael A. Belch |
| Subject(s) | IKLAN |
| Classification | 659.1 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | McGraw-Hill |
| Publishing Year | 2001 |
| Publishing Place | New York |
| Collation | xx, 795 p. : ill; 25 Cm |
| Abstract/Notes | |
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