| Title | Marketing Management : Analysis, Planning, Implementation, And Control |
| Collection Location | Perpustakaan Pusat |
| Edition | 8th.ed |
| Call Number | 658.8 Kot m |
| ISBN/ISSN | 0-13-722851-1 |
| Author(s) | Philip Kotler |
| Subject(s) | PEMASARAN |
| Classification | 658.8 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | Prentice hall |
| Publishing Year | 1994 |
| Publishing Place | New Jersey |
| Collation | xxix, 799 p. : ill.; 25 cm. |
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