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<titleInfo>
<title>Marketing Management :</title>
<subTitle>Analysis, Planning, Implementation, And Control</subTitle>
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<name type="Personal Name" authority="">
<namePart>Philip Kotler</namePart>
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</name>
<typeOfResource manuscript="yes" collection="yes">mixed material</typeOfResource>
<genre authority="marcgt">bibliography</genre>
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<place><placeTerm type="text">New Jersey</placeTerm></place>
<publisher>Prentice hall</publisher>
<dateIssued>1994</dateIssued>
<issuance>continuing</issuance>
<frequency>Weekly</frequency>
<edition>8th.ed</edition>
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<languageTerm type="code">en</languageTerm>
<languageTerm type="text">English</languageTerm>
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<extent>xxix, 799 p. : ill.; 25 cm.</extent>
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<note></note>
<subject authority=""><topic>PEMASARAN</topic></subject>
<classification>658.8</classification><identifier type="isbn">0137228511</identifier><recordInfo>
<recordIdentifier>63798</recordIdentifier>
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