| Title | The Direct Marketing Handbook |
| Collection Location | Perpustakaan Pusat |
| Edition | Second Edition |
| Call Number | R 658.84 Dir - |
| ISBN/ISSN | 0-07-046027-2 |
| Author(s) | Edward L. Nash |
| Subject(s) | PEMASARAN-HANDBOOK |
| Classification | R 658.84 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | McGraw hill |
| Publishing Year | 1992 |
| Publishing Place | USA |
| Collation | xxxiii, 799 p. : ill. ; 23 cm.+ lamp. |
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