| Title | Marketing |
| Collection Location | |
| Edition | Ed. 6 |
| Call Number | 658 Lam m |
| ISBN/ISSN | 9780324125672 |
| Author(s) | MCDANIEL, Carl LAMB, Charles W. HAIR, Joseph F. |
| Subject(s) | MARKETING |
| Classification | 658 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | South Western |
| Publishing Year | 2002 |
| Publishing Place | Canada |
| Collation | xiv, 751 p.: ill.; 27 cm. |
| Abstract/Notes | |
| Specific Detail Info | |
| Image |  |
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