| Title | Marketing Management: A Strategic Dicision - Making Approach |
| Collection Location | Perpustakaan Pusat |
| Edition | 7th. Ed. |
| Call Number | 658.8 Mul m |
| ISBN/ISSN | 9780073381169 |
| Author(s) | MULLINS, John W WALKER, Orville C |
| Subject(s) | PEMASARAN |
| Classification | 658.8 |
| Series Title | GMD | Text |
| Language | English |
| Publisher | McGraw-Hill |
| Publishing Year | 2010 |
| Publishing Place | Boston |
| Collation | xxi, 551 p.: ill.; 25 cm. |
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