| Title | Marketing management : a strategic planning approach |
| Collection Location | Perpustakaan Pusat |
| Edition | 1st.ed |
| Call Number | 658.802 Bue m |
| ISBN/ISSN | 0-07-008865-9 |
| Author(s) | Victor P. Buell |
| Subject(s) | MANAJEMEN PEMASARAN |
| Classification | 658.802 |
| Series Title | GMD | Text |
| Language | Inggris |
| Publisher | McGraw-Hill |
| Publishing Year | 1985 |
| Publishing Place | New York |
| Collation | xxi, 682 p. : ill.; 23 cm. |
| Abstract/Notes | |
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