| Title | Manajemen pemasaran : suatu pendekatan strategis dengan orientasi global |
| Collection Location | Perpustakaan Pusat |
| Edition | Ed.2 |
| Call Number | 658.81 Boy mII |
| ISBN/ISSN | 979-411-826-5 |
| Author(s) | Harper W. Boyd; Orville C. Walker; Jean-Claude Larreche; alih bahasa Imam Nurmawan |
| Subject(s) | MANAJEMEN PEMASARAN |
| Classification | 658.81 |
| Series Title | GMD | Text |
| Language | Indonesia |
| Publisher | Erlangga |
| Publishing Year | 2000 |
| Publishing Place | jakarta |
| Collation | V.2, xiii, 280 p. : ill.; 25 cm. |
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